Common Log-in Problems and Solutions

Nick Babich has a fresh look at one of the first and most error-prone experiences users have with any software product. Especially like his focus on the messaging presented when users make a mistake (error messages tend to be an afterthought during the design process):

Detailed analysis of major e-commerce sites found that 45% of all customers had multiple registrations in the system, 160,000 people requested their password every day, and 75% of these people never completed the purchase they started once they requested their password.

Log-in is a big deal — big enough that most sites and apps have started exploring new designs solutions for the problem.