there is a wide-open “Blue Ocean” opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Business owners don’t have time to get up to speed on all of this — they need a turnkey solution provider who understands their locality and their business, and is affordable. With such demand, it’s surprising to see very few social marketing agencies operating at a local level. The hurdle may be that social media marketing demands smart, local people for hands-on engagement, and the cost of procuring that talent may not scale or be too expensive in the face of small SMB marketing budgets.