Words are UI

Brent Simmons on the new Twitter app tab labels:
Nobody wants to connect or discover. People want to talk, send email, chat, share, post to Facebook, tweet, and so on. They want to find old friends; they want to find new friends; they want to see if their brother went skiing on the weekend so they can remember to ask about it on Christmas.
Words are as important as graphics and animation. Words are part of the user interface. People prefer words with meaning to words that could mean just about anything.

I've long been in agreement with this philosophy. I've never had as much trouble sketching a design or creating a wireframe as I sometimes have just coming up with a single word to describe a feature or god forbid a meaningful user facing error message.

What does it really mean to be a "Product Guy" (via Tech Crunch)

The first, and I suppose seemingly easiest claim and means to justify your place in the startup world, as someone who has no experience, is to call yourself a product person.

But that claim generally comes with a fundamental misunderstanding of what it means to do product. It is not code for a person who doesn’t really know how to do anything but thinks he can boss engineers around. It doesn’t refer to marketing guys who had an idea. Understanding what it means to drive a product means understanding the full scope of the vision of your company. It means understanding your engineering team, their capabilities, and their priorities. It means understanding what your next move is, and what your 6th move is from every angle.

Adobe Donates Flex to Apache

In a move that appears to be another step away from its Flash platform, Adobe has submitted the code for its Flash-based Flex framework to the Apache Software Foundation (ASF) to be managed as an independent project.

While the company pledged its continued support for Flex -- along with its underlying Flash technology -- Adobe also suggested that Web application developers in the future would be using HTML5 rather than Flash.

"In the long-term, we believe HTML5 will be the best technology for enterprise application development," the blog post stated. "We also know that, currently, Flex has clear benefits for large-scale client projects typically associated with desktop application profiles."

 

Social Consumers and the Science of Sharing

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With search acting as the gateway to influence on today’s consumer, creative content creation is essential within earned and owned media channels to boost a brand’s organic search relevancy. By identifying high sharers in the most effective digital location and engaging them with sharable content, marketers can increase the dynamic of sharing, which acts as a positive amplifier leading towards a virtuous cycle of recommendation, loyalty and purchase.

 

Opportunity Ripe for Hyperlocals to Help SMBs Get Social (via Street Fight)

there is a wide-open “Blue Ocean” opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Business owners don’t have time to get up to speed on all of this — they need a turnkey solution provider who understands their locality and their business, and is affordable. With such demand, it’s surprising to see very few social marketing agencies operating at a local level. The hurdle may be that social media marketing demands smart, local people for hands-on engagement, and the cost of procuring that talent may not scale or be too expensive in the face of small SMB marketing budgets.